"Buy Rockville" Campaign Begins Nov. 26: No Parking Fees Thanksgiving Weekend

>This just in from Rockville Economic Development, Inc.:

Rockville Economic Development, Inc. (REDI) announces its partnership with the Chamber of Commerce and City government to launch a “Buy Rockville” campaign. The goal is to build support for local retailers and restaurants during the holiday season and provide Rockville citizens an opportunity to connect with businesses in their neighborhoods. The campaign is in direct response to the current economic condition and challenges facing Rockville families and businesses.

“During difficult times it is an American tradition to band together to help each other for the greater good of all,” said Mayor Susan Hoffmann. “We know every dollar spent locally will turn hands 6 to 8 times – from retail to residents, storefronts to schools. This has a direct and profound effect on Rockville’s economy, our residents, and the community at large.”

With Rockville store owners facing increased competition from online sales and other shopping locales, the Buy Rockville campaign connects the community with local retailers and restaurants and provides it with a mechanism to support them. Key campaign priorities include: the formation of a coalition of community and business stakeholders; development of a “BuyRockville.org” web portal in conjunction with RockvilleLiving.com; ongoing public relations; targeted placement of posters and distribution of information flyers; and grassroots outreach.

“In keeping with our mission as the economic development arm of the City, we are proud to partner with the Mayor and Council and the Chamber of Commerce on this important initiative,” said Sally Sternbach, Executive Director of REDI. “In these challenging times, it’s important that we work together to support those who actively contribute to Rockville’s growth, diversity and quality of life.”

Following a formal “Buy Rockville Day” proclamation issued on November 24th, the Mayor and Council announced suspension of garage and street parking fees from Thursday, November 27th through Sunday, November 30th.

“This City is pleased to provide resources and relief to our citizens,” said Mayor Hoffmann. “We hope residents will take advantage of such programs to support Rockville’s retailers and restaurants.”

Throughout the holiday season, REDI, the Chamber of Commerce, Mayor Hoffmann, and the City Council will be providing additional details on the campaign. Local businesses are encouraged to visit www.RockvilleLiving.com and add their company profiles, as this database will be used to support the overall outreach campaign.

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